Veles
A redesign for the Veles landing page to create a clean, modern interface that enhances user engagement, emphasizes the value proposition, and optimizes the visual hierarchy and call-to-action elements to drive conversions.
Veles Landing Page Redesign
For the Veles landing page redesign, I focused on creating a clean and modern interface that effectively communicates the value proposition while enhancing user engagement.
Value Proposition Clarity: I emphasized the core message, "A copilot to help you close bigger deals," by using bold typography and a contrasting color palette that draws attention to the key benefits Veles offers to sales teams.
Call-to-Action Optimization: The "Get Started" and "Watch Video" CTAs are prominently placed and styled to stand out, guiding users towards immediate action. The use of blue for the primary CTA ensures it is visually distinct.
Visual Hierarchy: I improved the visual hierarchy by organizing the content logically, ensuring that the most important elements are easily scannable. This approach helps users quickly understand the value Veles provides.
Dashboard Preview: A snapshot of the Veles dashboard is included to give users a visual representation of what they can expect, enhancing credibility and providing a sneak peek into the platform’s functionality.
Modern Aesthetic: The overall design adopts a minimalist and modern aesthetic, with ample white space and subtle accents, creating a professional and trustworthy impression that aligns with the target audience of sales professionals.
This redesign ensures that the Veles landing page not only looks appealing but also effectively drives conversions by clearly communicating the product's benefits and guiding users toward taking action.